Introducing Endure Materials: Our New Home for Endure Floors
Experience the future of flooring.
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Planet-Approved. Engineered to Last.™
Endure Floors™ premium rigid core LVT offers the authentic look of stone and wood with the durability and value today’s commercial and residential spaces demand. These floors combine style, sustainability, and cutting-edge technology to deliver long-lasting performance—without compromising on design.
Liteback® Sustainable Core Technology
Liteback® technology transforms the core of LVT and SPC floors—making them lighter, stronger, and more environmentally friendly. By reducing material usage and weight, this innovation not only lowers environmental impact but makes installation easier.
With enhanced acoustics and durability, Liteback® is the smart, sustainable choice for high-performance interiors.
5G® Dry™ Waterproof Technology
Endure Floors prevent water from seeping through the seams—offering superior protection against spills, mopping, and everyday messes. This innovation delivers both moisture resistance and fast, hassle-free installation, making it ideal for busy environments that demand performance and beauty.
Real Wood. Reinvented.
Crafted with authentic wood and innovative engineering, Endure Floors are up to 5x stronger than traditional hardwood. Our leak-proof locking technology forms a watertight seal, preventing moisture from penetrating seams and protecting the subfloor beneath. Woodura® surface technology offers exceptional resistance to dents, scratches, and wear—no more damage from high heels, pet claws, toys, or everyday accidents.